Ridley joins KMC as second name sponsor!

Ridley joins KMC as second name sponsor !

– The Official Team Name in 2024-25 will be –

‘KMC Ridley MTB Racing Team’

Enthusiastic about new experiences in mountain biking, the collaboration with the KMC Team, and the results achieved together, Ridley has decided to intensify its partnership with the KMC Team. Ridley will become the second name sponsor of the KMC MTB Racing Team in 2024 and 2025.

Christ Bakker, Managing Director of KMC Europe, and Team Manager Bart Brentjens welcome this more intensive collaboration with Ridley. This partnership signifies that the Team can expand towards the Paris 2024 Olympic Games.

KMC, Ridley, and Bart Brentjens MTB Sports are working together with a long-term plan focused on the Olympic Games of Paris 2024 and Los Angeles 2028.

Ridley’s History

Founded in 1997, Ridley is Belgium’s largest bicycle manufacturer, known for making high-quality innovative bicycles. The company is adept at quickly ‘switching’, developing, and delivering in support of the Team.

Ridley has been successful for many years in competitive sports, both on the road, gravel and in cyclocross. In October 2022, Ridley launched two new high- performance innovative mountain bikes, the Raft full suspension and the Probe hardtail, perfectly matching the ever-evolving international mountainbike competition.

Bart Brentjens, Team Manager of KMC Mountainbike Racing Team:

“ The collaboration with KMC and Ridley has been very good from the start of this year. It is great to see that Ridley will expand their partnership with the team for the next years. This decision gives us the opportunity to grow further together.

All riders and mechanics are very satisfied with the Ridley bikes and the results this year have proven this. Martins Blums reached his 1st World Cup podium in the Men Elite category.

In the field of product development, the team is also very closely involved in the various processes of Ridley. High-level competitive sports are very important for Ridley, and they want to develop the best mountainbikes together with our team.

We confidently continue our way to Paris together with KMC and Ridley as our main sponsors, and Mission Part 5 towards Los Angeles 2028 Olympic Games is already in sight!”

Jochim Aerts, Belgian Cycling Factory:

“Our mission is to craft your perfect bike. This commitment drives us to continuously optimize our bicycles, ensuring that we only produce the very best. We have immense confidence in Bart’s team, not only in their past achievements but also in their future potential at the Olympic Games. Their expertise is invaluable in our ongoing efforts to innovate and advance our mountain bikes.

In partnership with KMC, we are thrilled to be name sponsor of the team. The next phase of our journey with the Raft & Probe in World Cup Racing.

Together, we are setting our sights on new heights.”

Christ Bakker, Managing Director of KMC Chain Europe:

“As we move into the 2024-25 season, I’m genuinely excited about the new chapter unfolding for our KMC team. Welcoming Ridley as our second sponsor is a pivotal step in our team’s progression. This enhanced partnership between KMC, Bart Brentjens, and Ridley represents a significant collaboration that strengthens our collective capabilities.

I am enthusiastic about what this means for our dedicated athletes, staff, and sponsors. The innovation of our chains, a cornerstone of our brand, is continually inspired by working with such a dynamic team. It makes us proud to deliver top- quality products and create an environment where excellence thrives.”

#AllezParis2024

– The Olympic Mountainbike races in Paris will be on July 28 and 29 –